We recently received a letter at the office from a company telling us that we were not allowed to play any music of any type at our Superstar Retreat without paying them a $500 fee.
The one thing we know about the human race ... is that somebody is always selling something to somebody, and there are people that are either smart enough to buy everything being sold, or dumb enough to buy everything being sold. In case you're wondering ... I'm not dumb enough to send this company $500 so I can turn my radio on, put a cd in my cd player, or play music through my iPad. I guess they think I am that dumb ... I know I'm not.
Have you noticed that if you don't have the latest software ... the newest phase of an iPhone ... the latest computer hardware ...or if you're not heavily involved in some form of social media, whether it is tweeting or blogging ... you're going to be left behind?
Last week we had an internet breakdown at the office. I think it proved again that we're a little too dependent upon computers and not dependent enough upon talking to each other. Listen to me carefully ... Barnes & Noble did not go out of business because you can now buy a book from Amazon. In fact, they expanded their business dramatically and are doing better than ever. It appears that none of you that are good at what you do are out of business because of the internet ... because you're good at what you do!
THERE WILL ALWAYS BE A DEMAND for people that know what they're doing. Computers and the internet should be a support to what we do, not a replacement of what we do. It's interesting how that great support system that we have malfunctions as often as it does.
Let's make sure we're not malfunctioning when talking to a buyer or seller. You have the right scripts and dialogues ... you have the right technique ... let's go use them on human beings today, instead of relying on a software package to make a sale for us.
Oh by the way ... because of the internet breakdown at our office (again) ... there still is UPFRONT SEATING available for the Superstar Retreat 2011. Go online (ha ha ha) and buy your ticket by Clicking Here.
CEO - The Mike Ferry Organization